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Content ist king

Technology breakthrough.

Media asset management is an icy business. We help you, whether you need to generate content, whether you want to distribute videos worldwide, or whether you want to produce by collaborating internationally. ReelCloud is the operational platform for your business, no matter who you are and where you work. Because ReelCloud offers exactly the features you need.

17 easy features that simplify your work:


Upload individual files or upload multiple files in batch mode. Upload your media data with or without metadata. For large files, use the fast-upload function UDP. For this, no installation is necessary.

Learn more:
You can upload using the following upload protocols: HTTP, HTTPS, UDP. For fast upload via UDP, you can use our native upload manager which starts without installation (Windows operating systems only).


You can import media files directly from remote servers. Configure your source server and connect via ReelCloud's web-based file explorer. Select the files and import them directly without having to download and upload them again.

Learn more:
You can import using the following protocols: HTTP, HTTPS, FTP, SFTP, WebDAV. You can import manually from remote servers. Automated imports and scheduled imports are supported in the Enterprise Edition.


Describe your media with global metadata as well as time-dependent metadata (markers). These metadata help you retrieve and re-use your clips.

Learn more:
Global metadata fields are: Main title, description, keywords, comments and more. Markers are text fields that can be attached to the video at arbitrary (SMPTE) time codes.


ReelCloud's UI provides two search modes for the user: you can search media using our full-text search or search using selected metadata attributes. All your metadata are indexed and can be searched.

Material management.

ReelCloud's material management registers all files with their technical metadata. All materials are displayed in the list so that you always have a complete overview. Accompanying files such as song texts, cover images can be stored as collaterals.

Learn more:
The material management stores technical metadata and the references to the media files. These are (for video): screen resolution, frames per second, video standard and many more. In the material table, you can download files directly or convert them into another format.


Use our built-in online video editor to create a sequence. Define your takes with mark in and mark out and arrange them on the timeline. Add overlay graphics and background music to your sequence.

Learn more:
ReelCloud provides a web-based multi-track editor with a simplified usage. You can edit video with overlay graphics on two video tracks, music and voice-over on 2 stereo tracks (4 channels). Reelway continues to expand the set of effects that can be applied to tracks and clips.


You can record your voice-over directly with your web browser and then add it to your sequence in the online editor.

Learn more:
The browser uses your built-in or external microphone to record to an mp3 file on the platform. You then arrange your recording on the voice-over track of the online video editor.


For subtitles, ReelCloud has plenty of options. You can import, store and export subtitles in multiple formats. When editing, you can add subtitles to your sequence. You can render the subtitles into your video or distribute them as an extra subtitle file.

Learn more:
The following subtitle file formats are supported: VTT, SRT and many others. You can export subtitles as separate files or you can add them to the video frame.


You can render your finished EDL into any video format you like. ReelCloud comes with a built-in video rendering engine.

Learn more:
Rendering is coupled with the transcoding, so you can have the same target formats for rendering as you have for transcoding. You can define your rendering formats in the configuration pages. Our rendering encompasses all tracks: overlay, video with stereo audio track and stereo music track.


Publish your content on video platforms and social media. Publishing is just a click away in ReelCloud. Choose your target or channel and off we go. Of course with metadata and subtitles or captions.

You can configure all your video and social media accounts online. ReelCloud connects to the platforms via direct API call and uses highly secure OAuth2.0 or OpenID login. Reelway is continuously adding more platforms to the set of publishing targets. If your platform is missing, please contact us.
(available in May, 2018)

NLE support.

You can export your online edit (EDL and media) to a standard NLE system such as Adobe Premiere, Apple Final Cut Pro or AVID Media Composer. You can download the edit package to your NLE station or transfer it to a shared server.

Learn more:
The following EDL formats are supported: CMX3600 as a universal format, FCP 7 xml, FCP-X fcpxml, AVID AAF (in preparation). The EDLs are exported with the media clips in an export package.


You need your media files in a different format? No problem, ReelCloud has a built-in transcoding facility that converts video, audio, image and subtitle formats into the formats you need. Choose among the pre-configured formats or configure the format you need.

Learn more:
List of formats supported per media type (video, audio, image, subtitle) can be downloaded here (pdf).


You can transfer single files, multiple files and metadata to remote destinations. ReelCloud comes with a managed file-transfer engine. You can define your target destinations in our configuration pages. 

Learn more:
The following transfer protocols are supported: HTTP, HTTPS, FTP, SFTP, and UNC. You can trigger file transfers manually. In the Enterprise Edition, file transfer can be triggered automatically, on file watchers (hot folders) or on schedule.

Workflow support.

ReelCloud comes with a sophisticated, scalable workflow engine. This engine controls all processes such as Import, Rendering, Export, etc. As a user, you can monitor each step of your workflow in ReelCloud's monitoring page. In the Enterprise Edition, the workflows can be customized to your specific needs.

Learn more:
ReelCloud's workflow engine uses any of the following scripting languages: JAVA, JavaScript, VBScript, Perl, and Windows PowerShell. A full-fledged BPML2.0 workflow engine is available on demand (Enterprise Edition).

API integration (Enterprise Edition).

ReelCloud provides REST API, which you can integrate with your system(s). The REST API gives you full access to all ReelCloud functionalities.

Learn more:
ReelCloud provides a managed API, which is integrated with the ReelCloud Identity and Authentication Management (IAM).

Integrated Authentication/ SSO (Enterprise Edition).

For single-sign-on (SSO), you can link your Active Directory or LDAP Server to ReelCloud's identity management for a seamless user experience. All your on-premise users can then log onto the ReelCloud platform without additional administrative efforts.

Learn more:
ReelCloud’s Identity and Authentication Management (IAM) can federate or sync (import) identities from Microsoft Active Directory and LDAP providers. Connection to LDAP is via SSL only for security reasons.


Reelway uses state-of-the-art security measures and encryption technology to protect your data.

Learn more:
ReelCloud uses strong SSL/TLS encryption for all IP connections including the REST API. File transfers can be encrypted separately (as long as the target system supports this). The media data are encrypted as soon as they are stored. Backup and file replications prevent data losses.
The platform is hosted by a major data-center provider, who protects the infrastructure on all levels, starting with physical protection of the datacenter and ending with firewall and intrusion detection.